A New Way To Reach People
For some Churches and Non-Profit Organizations, it is cost prohibitive to advertise on any mainstream media outlet. And let's face it, with hundreds of people churning out hundreds of Public Service Announcements requests and thousands of Press Releases a day, how do you cut through and make an impact?
J93.3 is committed to giving you an opportunity to be heard by hundreds of thousands of listeners. Our Church Specialist, Jerry Brannon, can give you special rates, packages, and even added value promotions to make your budget go a little further.
For churches, our Ministry Moments are the most effective way for you to deliver a concise, creative sermon at the times when radio listeners are most likely to hear it. No other advertising medium in the Atlanta area can offer the reach that we can at the price that we can. At J93.3, we support ministry because it is part of our mission. While some radio and TV stations (even "Christian" ones) will not allow you to quote the Word of God on the air, we encourage it! That is why we are here.
Here are some helpful hints for utilizing J93.3 to increase your ministry's reach.
- Keep It Simple - Radio advertising's strength is in delivering one thought multiple times so that the listener commits that thought to memory. By staying focused on one message in the 30 or 60 seconds that you have, you will be remembered.
- Repeat Yourself - In other words, do not shy away from airing the same announcement over and over again in a single week. In radio advertising, frequency is the key. Experts say that a listener usually has to hear a message three times in one week to commit it to memory and act on it. With listeners tuning in and out all day while they go about their daily routine, you should run the same message multiple times in one week.
- Be Creative - Just like when you are at the pulpit, you have to keep it interesting to keep the hundreds of thousands of people in the radio "congregation" engaged in what you are saying. You can use sound effects, music, and various voices.
Note: When you advertise on J93.3, the creative production of your spot is included in the price of your advertising. There are no fees for our top notch production department's services.
- Bring It Home - Be clear at the end about your message. Edit it down to convey what you want to say in as few words as possible while keeping it powerful and clear. We begin and end our Ministry Moments with your name and your church's information, so in between you can focus on the message.
Reach out to people all over Atlanta with J93.3, and grow your church or non-profit organization.
Contact Jerry Brannon via email here:
